Century Media has filed a lawsuit in New Jersey against 7,500 people who illegally downloaded titles by their artists, specifically Lacuna Coil and Iced Earth. We are talking about copyright infringement lawsuits here, people. The lawyer for Century Media is seeking $150,000 per case. This fascinates me. As most of you know, I've long been an anti-download girl. I fully believe bands and labels deserve to be compensated for their product. Still, ticking off and terrifying customers isn't brilliant business practice either.
This all gets tricky, too, because lawsuits require, you know, evidence... and that means tracking down the IP addresses of the alleged thieves. Our friends at Metal Insider break it down very nicely. Basically, it's going to be difficult and costly for Century Media to litigate these alleged download thefts.
I bring this up, not really to speak about Century Media, who I quite like actually, but to discuss downloading more broadly. It's amazing to me, all these years after Napster, that there still isn't a clear cut way to 1) stop illegal downloading or 2) punish the most voracious of offenders. Look, I'm not talking about the kid who downloads two albums a year. I'm talking about the pirates that spend their days, trolling for album leaks and popping them online, for thousands to "enjoy." To me, illegal downloading is an economy of scale issue. Yes, it's bad no matter how often the offense, but we have to be practical in what we punish. Century Media has every right to go after thieves and seek some restitution for money lost. I just don't know if these one-off lawsuits are going to net us any real discourse on the subject. I have no answers to the problem here. But clearly the dinosaur model of big music marketing isn't really cutting it anymore. Thoughts?